Danica by Monica was born from a real place: not knowing where to start. I struggled with makeup for years, watching endless tutorials, buying products that didn’t make sense, and still feeling like I was missing something.

So I created what I wish I had: easy-to-use, everyday essentials that help you show up confidently, even if you’re just starting out. Danica is for the beginner, the late bloomer, the girl who wants to look good without overthinking it. One product at a time, one look at a time, we’re building your kit together. Because every girl deserves to feel like that girl.